The NeverLost story
NeverLost started as an idea that was developed by three Swedes with a background in the Scandinavian outdoors. At times we had all found it hard to keep track of our equipment. Our experiences ranged from difficulties with airport baggage conveyors to potentially more serious problems on mountain slope.
We began looking for ways to make our lives and leisure time easier. We were also convinced that we were not alone in our frustrations, and even fears. The answer was to create a brand so visually distinctive that you could not fail to see your belongings.
Following surveys to determine the strongest visual impact we chose orange with contrasting black and reflective markings. The concept was simple, and NeverLost was born.
Today we are committed to developing products for Outdoor, Travel and Hunting, wherever we believe this visual signal is needed. Like most people, we feel no urge to climb the highest mountains in the world, but we do want to make our lives easier, at work and in our spare time.
NeverLost Edition
In 2008 we at NeverLost AB teamed up with internationally renowned knife makers, Mora of Sweden. With Moras’ more than 100 years of experience of knife and blade making, we found the perfect partner to help us produce the NeverLost Edition, a series of specially designed knives for outdoor use.
Wherever there is a need, NeverLost will be found.